Squarespace partnered with Academy Award® winner, musician and philanthropist Jeff Bridges, on a project which was launched during Super Bowl XLIX 2015. “We’re thrilled to get the opportunity to work with such an incredible personality on our latest campaign, which extends far beyond the Super Bowl spot. We wanted to create a campaign to illustrate that any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace. Instead of being built around an ad, our campaign is built around a real project on our platform.” — Anthony Casalena, Squarespace Founder and CEO
This project may inspire you!
Jeff Bridges, actor, producer and country musician (Be Here Soon, 2000 and Jeff Bridges, 2011) has been involved for quite some time in helping children. The father of three daughters and co-founder of the End Hunger Network aimed at encouraging, stimulating and supporting action to end childhood hunger. He supported President Obama's initiative to End Childhood Hunger by 2015. In November 2010, Bridges became a spokesman for the No Kid Hungry campaign. This project with Squarespace was an excellent boost for the cause.
— The collaboration, "Jeff Bridges Sleeping Tapes", brought to life on DreamingWithJeff.com, features an album of relaxing sounds, guided meditations, and stories designed to lull you to sleep. Created and recorded by Jeff Bridges, the sleeping tracks are free to stream online as a 'pay what you like' release on Jeff's Squarespace site (DreamingWithJeff.com).
Limited-run cassette tapes and vinyls were available for sale on the website following the ad's debut. 100% of the retail price (excluding shipping and service fees) from each album sold goes directly to Share Our Strength's No Kid Hungry® campaign, which is dedicated to ensuring kids have access to the healthy food they need, every day.
You can download the album by clicking on the image below.
SOMETIMES HELPING OTHERS
IS A GREAT BOOST FOR YOUR CREATIVITY.
Why does this project inspire you?
NOW YOU PLAY!
If it's difficult to come up with a personal creative project, why not work for a cause that is very important to you. How can your creativity and talent contribute to find resources or collect money for? With a good project, you can also find companies that will be more than happy to partner with you as Squarespace did with Jeff Bridges.
What do you think of this idea? Does Jeff Bridges inspire you to try something new? Let me know, leave me a message below. Some courses and workshops of The New School of Creativity may offer you a perfect framework to help you to support this kind of project. Let us know your interest, and we will inform you when our next courses.